< All Work
TheEngine+ is IPG’s innovation and entrepreneurship program – think ABC’s Shark Tank, but specifically focused on the media, technology and marketing space. TheEngine+ enables talent from all levels to positively impact the future of the business by giving pioneering individuals a platform to pitch their groundbreaking ideas for new products and solutions to a panel of senior leaders across IPG. The winning team receives investment and mentorship to bring their innovation to life!
From concept to execution, my team and I brought the program to life through content, event execution, design, strategic oversight and cross-team collaboration.
Branding
Naming, logo and brand design
Creation of branded templates for all materials (PowerPoint, e-mail)
Internal Communications
Design, management and copy for all internal communications assets (program handbook, announcement, submission form)
Content Creation
Design of all content surrounding the promotion of the program
Social media planning and strategy
Event Production
Production and run-of-show for the Final Pitch virtual event with 600+ global attendees
Design of event invite and branded virtual backgrounds
External Communications
Following the event we put together an Innovation Report with thought-leadership content in order to sustain the momentum of the initiative.
Content coordination
Layout design